Primarily a service-based company HFF are an independently owned and run business, employing professional local floor fitters and sales staff. Their mission statement is to serve their customers, create exceptional flooring and specialise in the supply and installation of woods, carpets, laminates, sheet and luxury vinyl.
Transparency is key with Happy Feet Floors and their mission is to simplify the process of buying flooring and providing customers with value for money and wow-factor flooring. Their showrooms are designed in a contemporary spacious style, maximising the area available, moving away from the claustrophobic old-fashioned flooring shops.
The carpet was rolled out for us when we visited Alex and his team in the showroom to discuss how we could translate his vision and showrooms online. The flooring industry is very competitive and price sensitive so making Happy Feet Floors stand out from the crowd was top of our agenda, ease of navigation, clear product pages teamed with strong service pages ensured customers landed on pages within the ‘3 click rule’. The combination of streamlining the business and sales enquiries and increase in footfall has seen huge growth in residential and commercial flooring sales, so much so a new showroom opened in the new year in Birmingham and we’re well on the way to launching new e-Commerce site in the near future.