hello@themagictractor.co.uk 01926 350902 01905 927682
Client: Stan Matthews Design Studio
Skill: Branding & Bespoke CMS Site
Tags: ,

So very lovely…

Genuinely, you cannot meet a lovelier couple then Stan and Irene Matthews. Stan has been involved in the furniture fitting industry for over 25 years and comes with a wealth of hands-on experience and expertise in producing custom built furniture. Stan’s wife Irene’s eye for detail when it comes to soft furnishings makes them a match made in heaven. We had the absolute fortune of working closely with this family-run firm to produce a bespoke content managed site.

So what was required?

Stan and Irene recognised that their brand and online presence no longer reflected their showroom vision and personality. Looking to local business for inspiration they liased with Hatton & Harding who pointed them in our direction.

How we did it?

Plenty of cups of coffee and ‘Fresh Range Thinking’ took place in order to understand their vision, personality and market position

  • Embracing the brand heritage we gave the ‘Stan Matthews Design Studio’ brand a little nip ‘n’ tuck to create a modern, premium lifestyle brand.
  • We developed a bespoke CMS site that was easy to navigate by dividing out the product categorisation.
  •  The design echoed the new brand and has a strong call to action: ‘Free Quote’, ‘Ask the Expert’, ‘Request a call back’ etc. and we introduced clear social media links and added a FAQ page to help increase SEO opportunities
  • Created a secure login CMS system that is fast and intuitive
  • The introduction of Google Business Photo on the contact page allows online visitors look inside and experience the showroom

Following the site going live we continue to support ‘Stan Matthews Design Studio’ in their cull on an old client database.

We love the new site and really appreciate all you are doing for us, thank you so much from both Stan and I.

– Irene and Stan Matthews, Stan Matthews Design Studio

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